- Video report by ITV News Anglia's Liz Summers
Weetabix has announced it is to invest £30 million in its UK manufacturing sites at Burton Latimer and Corby in Northamptonshire.
The cereal company says the money will boost production capacity and create more jobs - but the details are being kept under wraps.
It is not yet known how many jobs will be created - or if they will even be in Northamptonshire.
Weetabix's UK market share for cereals and drinks rose from 15.3% to 16.4% in the past year.
Several firms, including Nestle and Pepsico, are said to be interested in buying the company, which is currently up for sale by its Chinese owners.
The weakening pound is being blamed for an increase in production costs, so the price of Weetabix may go up by later this year. Despite this, the investment is being welcomed.