Advertisement

  1. ITV Report

Canaries reveal plans to appoint sporting director and head coach in restructure

Big changes in the management structure of Norwich City have been announced. Credit: Press Association Images.

Norwich City Football Club has confirmed big changes to its management structure - with plans to appoint a Sporting Director and Head Coach.

It comes just a week after former manager Alex Neil was sacked following a poor run of form that looks to have put the Canaries out of promotion race.

The club has also done away with the role of Chief Executive - following the departures of both David McNally and Jez Moxey within just six months.

There have been a number of departures from the club in recent months. Credit: Press Association Images.

The club announced Steve Stone, former Director of Finance and the current interim Chief Executive, would become its managing director with immediate effect.

He will find himself pretty busy straight away, with the roles of Sporting Director and Head Coach still to be filled.

News of the new structure will not come as a surprise to many fans, with the prospect of a Director of Football already being discussed long before the announcement.

Norwich City said the process of finding a Sporting Director was "at an advanced stage" and a further announcement was due soon.

Board members: Norwich City Chairman Ed Balls (second from right) and Directors of Norwich City Michael Wynn Jones (left) and Delia Smith (second left). Credit: Press Association Images.

The Sporting Director will considerably enhance the football expertise available to the board, which we think is vitally important. We are interviewing candidates for this role currently and, once appointed, their first job will be to lead the recruitment of a Head Coach.

Meanwhile Steve Stone has demonstrated no-nonsense efficiency and a deep appreciation for the history and values of Norwich City in his roles as Director of Finance and Interim CEO for us.

He is the board's first choice to lead the business effectively and ensure we continue to serve our supporters to the very best of our abilities at all times.

– Ed Balls, Chairman, Norwich City Football Club.

Mr Balls said the club had wanted to separate the running of the club as a business and its football operations. Both the Managing Director and Sporting Director will report directly to the board but will not be members of it.

Mr Stone, 47, who has been with the club since 2015, said key to the new strategy would be improved engagement with the Canaries' fans.

He praised the supporters' loyalty.

We need to match that loyalty by working together to get this club going again and drive it forwards and that is what we will strive to do.

– Steve Stone, Managing Director.

More on this story