The region is once again playing host to one of cycling's biggest races.
The Tour of Britain is coming to the region with Suffolk and Essex hosting two stages of the event.
Clacton in Essex will stage individual time trial stage on September 7th, with Newmarket and Aldeburgh being the venue for stage six of the OVO Energy Tour of Britain on Friday 8 September.
The race will be televised on ITV 4 as part of another big summer of cycling which starts this week with the Tour de Yorkshire.
The Individual time trial takes place over a 10-mile course and will start and finish in Clacton. Race organisers say the stage could have a real impact on the overall destination of the race leader's jersey.
It will be the first time that Britain’s premier men’s road cycling event has visited the Tendring district, following on from the Women’s Tour in 2014 and 2015, when stages of the world leading women’s race finished in Clacton and started in Harwich.
Tanya Ferguson, Tendring District Council’s Cabinet Member for Tourism and Culture, said it will be a huge boost for the area.
Stage Five will be the longest individual time trial in the OVO Energy Tour of Britain since 2013, when Sir Bradley Wiggins took victory at Knowsley Safari Park. In 2016 World Time Trial Champion Tony Martin won the individual time trial in the race, which took place in Bristol.
In Suffolk the 183 km stage begins in Newmarket and finishes in Aldeburgh, taking in Mildenhall, Bury St Edmunds, Eye, Framlingham and Woodbridge.
Commenting on the news, Abdul Razaq, Director of Public Health and Protection at Suffolk County Council said it could have health benefits as well as economic ones.
Watch Jonathan's chat with Tour of Britain Director, Mick Bennett in Cardiff about the tour coming to the region.