The University of Cambridge has recruited its first ever "Professor of Lego".
The role is being taken up by Professor Paul Ramchandani, who will investigate how playtime helps childhood development.
It's being funded by a four million pound grant from the Lego Foundation.
Mr Ramchandani will lead the university's newly established Centre for Research on Play in Education, Development, and Learning (PEDAL).
He'll take up the position from January next year.