More people are living with dementia in this region that almost anywhere else in the country.
Cambridgeshire charity Alzheimer's Research UK has released data showing those areas worst affected by the disease.
In some of our constituencies, the number of people with the disease is almost twice the national average.
There are currently 850,000 people living with dementia in the UK and 86,204 of these are estimated to be in the Eastern region.
In the North Norfolk constituency alone, there are 2,109 people living with dementia, which is 2.4% of its population - nearly double the country's average of 1.3% - one of the highest in the country.
Specialists say there is still a huge lack of public understanding about the disease.