A supermarket chain in East Anglia has started selling food past its "best before" date.
Tinned and dried food at the East of England Co-op's 125 stores will be sold for 10p once its "best before" date has passed.
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Roger Grosvenor, joint chief executive of the supermarket, told trade magazine The Grocer: "By selling perfectly edible food we can save 50,000 plus items every year that would otherwise have gone to waste."
The Food Standard's Agency estimates the UK throws away 7 tonnes of food annually, much of it edible.