1. ITV Report

Putting the 'Great' back into Yarmouth: Re-vamping the town

Great Yarmouth seafront Credit: East Anglian Film Archive

As more of us are choosing to holiday closer to home it would seem we are investing more in our seaside resorts.

In Great Yarmouth millions is being spent and promised to reform the seafront and make the town a tourist hotspot all year.

It's been a seaside resort since 1760, but the town has over the years grown tired and is in need of updating.

The Marina in Great Yarmouth was built in the 1970s Credit: ITV News Anglia

The Council has approved plans to demolish the town's Marina Centre on the Golden Mile and rebuild a leisure complex within four years.

"It'll make the season longer. We've been trying to do that for many years now. What we're trying to do is invest heavily in the seafront to make sure that when people do come to Great Yarmouth we have a good offer now just now but for the next 30 years"

– Cllr Graham Plant, Leader of Great Yarmouth Borough Council
The Venetian Waterway Credit: ITV News Anglia

The Venetian Waterway was built in the 1920s to provide work for the post-war unemployed and has been a popular tourist spot, but it needs a makeover.

"It would originally have been full of rockeries, really abundant with colourful flowers. The boating lake at the other end is completely closed at the moment so that's going to be brought back into use with a new cafe in the centre of it. So it should be a much nicer place for people to walk their dogs and spend time with their families and for holidaymakers."

– Alison Hall, Project C-ordinator
The Winter Gardens was built in 1904 Credit: ITV News Anglia

The Winter Gardens has seen better times. The grade 2 listed building dominates the seafront.

"It's on the sea front so obviously it is open to the elements and it's had some repair and maintenance over the years but certainly not to the depth and quality that we would like. And that is really where we're headed for our heritage lottery funding application that we have submitted"

– Michelle Burdett, Project Manager

With millions being spent on the Edge complex next to the Pleasure Beach; complete with hotel and cinema and the holiday parks investing millions too, the time is coming to put the great back into Yarmouth.

Watch a report by ITV News Anglia's Kate Prout.