Local bragging rights are on the line again this weekend as Norwich City and Ipswich Town meet in the East Anglian derby.
Norwich have certainly dominated the fixture in recent years, with Ipswich having not tasted success since 2009, but records are always there to be broken!
Both clubs go into the clash at Carrow Road level on points, with only goal difference separating them, and a win for either side could give them the impetus needed to mount a late play-off push.
Here's our guide of what to expect on Sunday afternoon...
- Players to watch
Norwich City's James Maddison was the match-winner when the clubs last met at Portman Road back in October, and you wouldn't bet against him playing a key role again on home soil.
The 21-year-old has been one of the standout players in The Championship this season, and it's no surprise that some of the Premier League's biggest clubs are taking a keen interest in potentially signing him in the summer.
Norwich have become increasingly reliant on his contribution from midfield, with his goals earning them victories against Millwall, Bristol City and Brentford in the last month alone.
January signing Moritz Leitner is another classy midfielder to keep an eye on, while striker Nélson Oliveira will be desperate to end his recent goal drought.
As for Ipswich, forward Joe Garner has hit form at just the right time - scoring in three successive away games.
Extending that run at Carrow Road would certainly endear him further to Ipswich fans, and alongside fellow striker Martyn Waghorn, he will be hoping to cause the Norwich defence plenty of problems.
Ipswich supporters will also be keen to see on loan winger Bersant Celina given a start at Carrow Road.
The Kosovo international is a quality operator, and can produce spectacular long-range strikes - as indicated recently in the 1-0 win over Leeds United at Portman Road.
- Form guide
Norwich go into the match in fine form after picking up some impressive results against some of the strongest teams in the league.
The Canaries have beaten the likes of Bristol City, Brentford and Middlesbrough in recent weeks while they also took Chelsea all the way to penalties in the FA Cup.
A home defeat to Sheffield United following that cup tie is the only blemish on their record in 2018, and they were unlucky not to earn more than a draw in their most recent outing at promotion-chasing Derby County last weekend.
Finding the back of the net is still proving difficult though, and you have to go back to early December for the last time they scored more than two goals in a game (Sheffield Wednesday on December 9).
Ipswich's form has been more up and down since the turn of the year in comparison.
It certainly hasn't been disastrous thanks to notable victories over Leeds United and Sunderland, but there have been disappointing results as well - particularly a 4-1 thrashing at Fulham and a goalless draw against lowly Burton Albion last Saturday.
On the plus side though, they've tightened up defensively since the arrival of Tottenham loanee Cameron Carter-Vickers - conceding just twice in four games since he joined in January.
- The view from the players
Norwich City left-back Jamal Lewis will get his first taste of the East Anglian derby this weekend, having broken into the Canaries team this season.
The 20-year-old came through Norwich's academy but has never faced Ipswich at any level.
"I've never even played one at youth level as Ipswich aren't in our category. I'm totally looking forward to it, particularly with us having home advantage at Carrow Road," Lewis said.
"We've got a couple of new additions which has given us fresh legs. There's always something special in the air for derby games, it's a beautiful thing.
"For the last few games, we've had a real togetherness about us. If we have that against Ipswich, I've got no doubt we'll come through with a win."
At the other end of the scale, Ipswich midfielder Cole Skuse has featured in a number of derbies since moving to Suffolk from Bristol City in 2013.
“It’s a huge game and it gives us an opportunity to put right everything that went wrong against Burton," Skuse said.
“We are both in the middle of the table and if we want to stay in touch with the top six, then it’s a game both clubs need to win. And of course there is the extra edge of beating your local rivals.”
- Who's the referee?
Nottinghamshire referee David Coote will be the man tasked with keeping the peace at Carrow Road come kick-off on Sunday.
Coote is one of the most experienced officials in the Football League, and has taken charge of 25 games this season.
The last player to be sent off in an East Anglian derby was former Ipswich defender Christophe Berra who was shown his marching orders for a deliberate handball during the Championship play-off semi-final second leg at Carrow Road in 2015.
- What police arrangements are in place?
Ipswich supporters will be escorted to the stadium by police via Lower Clarence Road, Clarence Road and Carrow Road.
Norwich fans leaving the Barclay Stand and heading towards Lower Clarence Road may face a short wait following the game due to police cordons which will be in place.
"The police operation has been developed to ensure everyone has a great day out and the vast majority of fans will enjoy the event in the right spirit," Superintendent Dave Marshall from Norfolk Police said.
"Our focus will be on those whose behaviour spoils everyone else’s enjoyment and to manage areas where we have seen issues before at other matches as fans travel to and from the stadium.”
- Who are the favourites? (odds courtesy of Sky Bet)
Norwich are the favourites with most bookmakers to extend their derby domination, largely due to the fact they have home advantage and also because they're the team in better form.
The Canaries can be backed at 4/6, while the draw is a 13/5 shot.
Ipswich do have the upper hand when it comes to derby experience though, with many of their players more used to the occasion than Norwich's. Despite that, they're still seen as the outsiders to get a positive result (9/2).
Norwich City v Ipswich Town, Sky Bet Championship, Sunday 18 February, 12:00