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  1. ITV Report

Tesco flagship 'budget store' unveiled in Chatteris

The unveiling of Tesco's new 'Jack's' store in Chatteris Credit: ITV News Anglia

Tesco has unveiled its new flagship 'budget' supermarket in the Fenland town of Chatteris.

It's the first of the new chain launched by the supermarket giant, it's aim to have prices as lows as possible to compete with the cost-cutting supermarkets such as Aldi and Lidl.

The unveiling attracted a large amount of media interest. Credit: ITV News Anglia

The fight for customers in the retail sector is increasingly tough. Over the last few years several long established names have been lost. While several big new ventures have come and gone.

Jack's represents a new operating model for Tesco as it approaches it's centenary.

Less choice but cheaper prices than its regular stores with up to another 15 are expected to open next year.

Tesco says it won't mean other branches will close.

Inside the new Jack's store at Chatteris. Credit: ITV News Anglia