It's an internet sensation which started in the States, and has raised $53m million dollars for charity
Now the ice bucket challenge has been chucked over the pond, and is fast raising funds for a Northampton based charity, the Motor Neurone Disease Association.
The concept is simple - participants are challenged to throw a bucket of ice water over their heads before passing the challenge on to 3 other people who can avoid this by donating to the charity instead. Though most do both.
The challenge has gone viral as people are encouraged to film and post the challenge online
So far more than £200,000 pounds has been raised - but the craze shows no sign of stopping yet.
Pilots from across the region took part in the first flight of the Northampton Balloon Festival today.
The three-day event attracts visitors from across the country.
This morning, an ITV News Anglia crew were lucky enough to be taken up for a ride.
More than 40 hot air balloons from across the country have gathered in Northampton for the start of the town's balloon festival.
The popular event at Billing Aquadrome is celebrating its 25th anniversary.
At 6am today, the balloons took off for their first flight.
They will fly again at 6pm and the festival runs until Sunday.
Reporter Olivia Paterson and cameraman Jonathon Stevens have been up, up and away in a hot air balloon to get some fantastic shots of the festival.
He may have struggled to keep his balance at times, but little Max definitely seemed to enjoy his new paddling pool.Read the full story ›
The Duke and Duchess of Cornwall attended the Sandringham Flower Show yesterday and a picture that was sent into us from the event made us chuckle.
Obviously the Royal pair have impeccable manners, but you wouldn't think so looking at the picture above.
It looks as though Prince Charles' playful side is coming out - maybe having a bit of fun with the crowd?
But if we zoom out it all becomes clear - it was Camilla's hand, not Charles'.
We wouldn't have thought any less of him if it was our future King's hand!!
The Norfolk schoolboy dubbed "Mini Monet" is staging his latest summer art exhibition - featuring his own paintings and those of his hero.Read the full story ›
The Norfolk schoolboy dubbed "Mini Monet" is staging his latest summer art exhibition - featuring his own paintings and those of his hero.
Kieron Williamson, who was a multi millionaire at only 11, already has a big collection of work by Edward Seago that he bought with his earnings.
It is now 40 years since the artist's death. He was a favourite of the Queen Mother and taught Prince Philip and Prince Charles to paint.
A compact pub in Essex, a stunning summerhouse and a giant teapot are among the front runners to win Shed of the Year 2014.Read the full story ›