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How the new Ikea in Norwich will look

Artist impression of the new Ikea in Norwich Credit: Ikea

The home furniture giant IKEA has revealed more details about the new type of store it's to open in Norwich this autumn.

The shop on the Sweet Briar Industrial Estate is a different approach for the firm and is smaller than its usual stores.

A first of its kind in the UK, it will have an order and collection point and planning studio to bridge the gap between in-store and online shopping.

"We have been looking at the Norfolk region for many years as we know that our customers currently have to travel to our Lakeside or Milton Keynes stores to see the product range and get planning and design advice. This new IKEA format is a first for us in the UK and provides us with a fantastic opportunity to connect the experiences our customers can currently have with IKEA and offer them a more personal service locally.”

– Jack Jackson, IKEA Order and Collection Development Manager

The new store is expected to open this Autumn and is part of expansion plans for IKEA.

The company says it will be testing a number of similar Order and Collection Points across the UK.

The Norwich site is the first one to be announced.

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Cost of renting property in the east is rising faster than ever

The cost of renting a property in the east is rising Credit: ITV News Anglia

Rents across East Anglia are shooting up faster than ever according to new figures.

The average tenant in the East is now paying £819 per month - which is more than the national average of £778.

Experts say the rise is down to the proximity to London and exceptional economic expansion here - especially in the Cambridge area.

"Rent growth has shifted up a gear in the space of just a few months. As recently as October annual rent rises were just 1.5% - so this pace of growth has tripled since then."

– Adrian Gill, Director of estate agents Reeds Rains and Your Move

Peterborough residents 'most at risk of eviction'

People in Peterborough are most at risk of losing their home in our region, according to housing charity Shelter.

Almost 800 people a week across the East of England face losing their home. Credit: PA Images

As many as one in 61 homes in the city are under threat of eviction or repossession.

Shelter suggests other 'hotspots' include: Luton (one in 70), Harlow (one in 78) and Stevenage (one in 92).

In total almost 800 people a week across the East of England face losing their home.

John Lewis announces plans for huge Milton Keynes distribution centre

One of Britain's biggest retailers has announced plans to open a third distribution centre in Milton Keynes.

John Lewis has signed a 25-year lease on a 638,000 square foot warehouse.

The new distribution centre will support the company's existing ones at Magna Park in the town bringing with it jobs and prosperity to the region.

Click below to watch a report from ITV News Anglia's Sarah Beecroft

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Aldeburgh named third 'most expensive' seaside town

Aldeburgh in Suffolk has been named in Britain's top 10 most expensive seaside towns to buy a home.

A survey of house prices in 196 seaside towns across the country by Halifax found that with a typical value of £413,393, homes in Aldeburgh are the third most costly.

The beach at Aldeburgh, Suffolk Credit: PA Images

"Seaside towns have a distinct attraction, offering that all important sea view with a typically high quality of life in a healthy environment.

"There is a romance associated with living by the sea and this is evident in the high house prices seen in many of these areas."

– Craig McKinlay, mortgages director at Halifax

Here are the 10 most expensive seaside towns in Britain according to Halifax, followed by the average house price:

  • 1. Salcombe, South West - £672,874
  • 2. Sandbanks, South West - £614,726
  • 3. Aldeburgh, East Anglia - £413,393
  • 4. Lymington, South East - £404,781
  • 5. Dartmouth, South West - £403,767
  • 6. Padstow, South West - £387,109
  • 7. Lyme Regis, South West - £343,604
  • 8. Budleigh Salterton, South West - £342,442
  • 9. Bigbury on Sea, South West - £333,626
  • 10. East Wittering, South East - £330,146

Call for 'Adult Only' games rating

Video games that depict explicit content such as torture and murder should have an "adult only" rating certificate in order to protect children, according to a report from Northamptonshire's police and crime commissioner.

Adam Simmonds, wants the video games industry to give more to parents in order to protect children from exposure to potentially damaging content.

According to the research, one in four primary school age children have seen something online that upsets them, with the most common cause being in a video game.

Mr Simmonds has suggested a new rating - AO or adult only - should be introduced on certain games in order to help parents identify which content is suitable for children.

The Pan European Game Information (PEGI) rating system is already in place in the games industry, with ratings and reasons for that rating displayed on packaging. But Mr Simmonds has suggested that titles that ask players to participate in extreme acts of violence, such as massacring civilians, should be given an 'AO' rating.

Speaking ahead of a conference in Northampton today he said:

The Conference on Video Gaming taking place in Northampton today Credit: ITV News Anglia

Controversy creates cash. However, today's report shows that children as young as five are being subject to graphic scenes while playing video games that have left them feeling extremely upset. "Many parents might not be fully aware that these games contain such disturbing scenes. "It is time for the industry to play a more proactive role in protecting young minds."

– Adam Simmonds Police and Crime Commissioner, Northants

Click below to watch Olivia Paterson's report

Supermarket cancels 'offensive' staff awards

Sainsbury's have cancelled an awards ceremony for staff at one of their stores after complaints that some of the categories were 'offensive'.

The planned Oscar-style event had 17 gongs up for grabs including the titles of Mr/Mrs Chatterbox', 'Pure Banter', 'Hard Grafter' and 'Longest Tea Breaker'.

But four other categories - 'Rear of the Year Male', 'Sexiest Male', 'Rear of the Year Female' and 'Sexiest Female' - caused upset among staff and their families.

The event, organised by the store in Ely, Cambridgeshire, was due to take place at a local venue at the end of this month but has now been scrapped.

Sainsbury's say they have spoken to the store about their events programme. Credit: PA

The fiancee of one employee, who asked not to be named, tweeted a photo of the leaflet promoting the night and said: "Does this leave a bad taste in your mouth too, or have I lost my sense of humour?"

She added: "I found the categories, particularly the ones about which colleague was the sexiest or had the best bottom, extremely offensive.

"Not offensive because my partner works there but offensive from a consumer's point of view.

A Sainsbury's spokeswoman said: "The event was organised locally and was cancelled the moment colleagues realised that offence had been caused.

"We have spoken to the store about their events programme going forward."

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