Holidaymakers in the Norfolk seaside resort of Cromer are being encouraged to give financial support to help pay for the lifeguards there in the future.
It is a busy time for the emergency services as ten of thousands of people are expected to flock to the beaches for the last bank holiday weekend of the summer.
Cromer is the first place in East Anglia where the public is being asked to help with funding and the target this year is £32,000.
North Norfolk council pays for most of the lifeguard's salaries but it's funding for the equipment and training that the RNLI want the public's support for.
- Click to watch a report by ITV News Anglia's Malcolm Robertson
A native species of bee, once thought to be extinct, is being reintroduced at a reservoir in Essex.Read the full story ›
Warnings have been issued about a possible increase in illegal hare coursing in the East of England as the harvest gets underway.Read the full story ›
Firefighters in Essex spent the night tackling a blaze in a 60-tonne stack of hay.
Crews from Braintree and Halstead were called to the incident at Greenstead Green just before 1.30am Friday morning.
By 7.30am, 30 tonnes of hay were still burning and the stack is expected to continue to burn for another eight hours.
One fire engine will remain at the scene until it is considered safe to leave.
Farmers in Cambridgeshire are being urged to "paint it pink" as part of a police crackdown on battery thefts.Read the full story ›
Around 120,000 people are expected to visit Hatfield in Hertfordshire this weekend to celebrate the Great British countryside.
The annual three day Game Fair is being staged at Hatfield House for the first time in it's 59 year old history.
The Game Fair boasts the most comprehensive array of field sports in the UK, including archery, air gunning, falconry, fishing, ferrets, gun dogs, horses & hounds and Europe’s longest clay shooting line.
- Video report by ITV's Wesley Smith
Farmers have given a cautious welcome to plans for radical changes to the financial support they receive from the Government.
The Environment Secretary, Michael Gove, says farmers will have to prove they're committed to environmental issues before receiving any form of subsidy after Brexit.
Seven of eight miniature ponies that were stolen from a farm have been found and returned home.
Only the palomino pony is still missing after two were found on Tuesday in a field near Christchurch and five were recovered by the force’s Rural Crime Action Team in a field near Beck Row Travellers’ site in Suffolk following a call by a member of Cambridgeshire Countryside Watch.
The ponies were stolen from a field in Sixteen Foot Bank, Stonea, overnight between 10pm on Wednesday (July 12) and 8am Thursday morning (July 13).
Anyone with information about the remaining missing pony should call police on 101
A record number of rare black-winged stilts have fledged from their nests on the Ouse Washes in Cambridgeshire and Norfolk.Read the full story ›
Police are hunting thieves who've stolen the caterpillars of Britain's biggest butterfly from their unique habitat in the Norfolk Broads.Read the full story ›