Two out of three patients at one of the region's major hospitals say they've no idea whether or not they've seen a doctor during their visit.
It's prompted managers at Northampton General to have a rethink and turn back the clock to the days when doctors wore white coats.
They've been updated to allay fears about hospital infection rates and are being introduced alongside a new policy where staff introduce themselves to patients.
Click below to watch a report from ITV News Anglia's Wesley Smith
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Following heavy rain last night, Addenbrooke's Hospital in Cambridge has declared a major incident.
Flooding is affecting the areas where theatre equipment is sterilised.
Planned surgery for today, over the weekend and on Monday has been postponed. The hospital says all affected patients will be contacted and new dates for their surgery will be arranged.
An Addenbrooke's Hospital spokesman said:
We apologise to any patient for any inconvenience caused. We continue to provide urgent medical care. However as our services are not running normally, we are now in major incident mode. We are asking patients considering coming to A&E to seek alternative care wherever possible.
At the present moment we are closed to major trauma cases. We have put in place well-practised and robust emergency planning procedures drawn up to deal with these kinds of situations. Patients with any concerns can call: 01223 245151.
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An Essex MP has been admitted to hospital after being taken ill following a health setback.
James Duddridge, who has been the MP for Rochford and Southend East since 2005, was appointed a Foreign Office minister in 2014.
His office said he was unwell last year and despite making a good recovery, had suffered a setback and had been re-admitted to hospital.
Mr Duddridge, 43, said he had been overwhelmed by the kind words and well wishes he'd received and is looking forward to returning to work as soon as he can.
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Suffolk fire crews and care home managers have been practicing a major fire at a nursing home near Bury St Edmunds.Read the full story ›