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New figures reveal our region has some of the highest rates of the most dangerous form of skin cancer in the country.
It's those in their fifties who are affected with four people in the East of England diagnosed every week with malignant melanoma. Natalie Gray reports
Four people in the region are diagnosed with skin cancer every week, according to new figures from Cancer Research UK.
The study, released today says that the rates for malignant melanoma in the region - the deadliest form of skin cancer - are higher than average for the UK.
Across Britain rates of malignant melanoma in people in their 50s have more than tripled over the last 30 years**, rising from 7.5 cases of melanoma per 100,000 to 26.6 cases per 100,000.
And the latest available figures show that In the East of England 1,200 people of all ages are diagnosed with malignant melanoma every year and around 220 die from the disease.