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New charity figures that have revealed that a quarter of the children in the East of England are living in poverty. A report from the Save the Children charity says 25% of children - which amounts to 300,000 individuals - have to go without basics like new clothes and shoes for school.
Their parents are even going hungry or using foodbanks to make sure their fed.
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The Save The Children charity says 300,000 are living in poverty in the East of England and has launched a campaign to help them.