Facebook personality clues

Facebook users' online behaviour reveals intimate details about their personality which could allow strangers to predict their sexuality, political views and religion, researchers say.

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What does Facebook reveal about you?

Psychologists at the University of Cambridge say they can now accurately predict details of our personalities based simply on what we say we like on Facebook.

After analysing nearly 60,000 samples researchers achieved more than 80 percent accuracy in working out areas of our lives including race, religion, sexuality and politics.

Click below to watch a report by ITV Anglia's Matthew Hudson:

Facebook activity can predict personality traits

Psychologists at the University of Cambridge say they can now accurately predict details of our personalities based simply on what we say we like on Facebook.

After analysing nearly 60,000 researchers achieved more than 80% accuracy on working out areas of our lives including race, religion, sexuality and political leanings. They say the research could have a profound impact in areas such as advertising and market research.

Researcher Dr David Stillwell from Cambridge University said: "The average person on Facebook has more than 150 "Likes" so when you bring all of those pieces of information together you can see the average personality of a person."

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Scientists say Facebook reveals intimate information

Facebook could pose a threat to our safety Credit: ITV News Anglia

Experts from the University of Cambridge have found that how we use facebook can reveal intimate information about our personality.

Specialists at the Psychomerics centre could predict users religion, political views and even IQ by looking at their likes.

They warn that in the wrong hands that data could pose a threat to people's safety.