While thousands of people have headed to a warmer climate this Easter many more of us have opted to brave the weather and stay at home. And although temperatures have hovered around the zero mark it hasn't dampened our enthusiasm for the holiday weekend. As Kate Prout reports
There's concern for the region's tourism industry as forecasters predict the cold weather will continue over Easter and beyond.
The double bank holiday weekend's considered the start of the tourist season but with temperatures remaining firmly below the seasonal average there are fears people will stay away from our coastal resorts and outdoor attractions.
Click below to watch a report from ITV News Anglia's Serena Sandhu:
Easter usually marks the beginning of the tourist season across East Anglia but with the cold temperatures set to continue through the bank holiday weekend there are concerns businesses in the region could suffer.
Thousands of people are preparing to head abroad for the Easter break in search of warmer weather. Stansted airport is expecting 220,000 passengers over the long weekend.
Click below to watch a report from ITV Anglia's Serena Sandhu from Stansted.
As millions of holidaymakers prepare for the long weekend, motorists are being urged by the Local Government Association to check on the latest weather and roads information before they set off.
Councils are receiving up-to-the-minute weather updates and will be treating up to 80,000 miles of main roads where ice and snow is forecast.
Cllr Peter Box, Chair of the LGA’s Economy and Transport Board, said:
“Our gritting and ploughing teams have been working flat out over the past week and will continue to do so in areas where snow and ice is forecast. The worst of the snow seems to be over for the moment but driving conditions can still be treacherous."
The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
Click here for the latest Anglia Weather forecast
Breakdown service Green Flag said those taking to the roads were likely to make round-trips averaging 125 miles over the holiday period.
The company reckoned 10.30am on Saturday would be the peak time for congestion, with 10.30am on Good Friday also likely to be very busy.
It added that drivers were likely to spend around £360 million on fuel this Easter, a 145% increase on the Easter 2012 total.
Stansted airport is expecting more than 220,000 passengers through the terminal over the Easter weekend.
– Neil Banks, Stansted's Terminal Manager
"To help cope with the increase in passengers, we will have more staff on duty across the Easter holidays to help passengers through the airport safely and securely and get their holidays off to a flying start. It's also vital that passengers prepare correctly before setting off for the airport as we want them to get it right and avoid unnecessary delays."
This is some of the advice from Stansted:
- Check your flight status with your airline's website before you leave home
- Pack liquids, gels and pastes in hand luggage into a clear re-sealable plastic bag
- Check the latest security information on the airport website
- Arrive at the airport two hours before your flight's departure time
Stansted Airport expects over 220,000 passengers to pass through the terminal across the Easter bank holiday weekend as Brits head-off to sunnier climes and Europe's ski resorts.
It's the busiest part of the year so far at the Essex airport has people also head in from aboard.
Hundreds of thousands more air travellers will also take to the skies over the remainder of the week as new routes launch and many seasonal destinations return as the new summer flying schedule comes into operation.