Tourism 'must adapt' to wet summers

Tourism experts say the industry in the East must adapt after a warning of more gloomy summers over the next 10 years.

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Big swim postponed amid wet weather warning

Just days after forecasters warned of many more years of wet summers, one of the region's major sporting events has fallen victim to the dire weather.

The Great East Swim, which would have seen thousands of swimmers take to the water this weekend, has been postponed.

And its not just the sporting events which are suffering, some businesses are being hit too.

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Tourism experts say businesses must adapt

Great Yarmouth Credit: Credit: PA

Tourism experts in East Anglia have said that businesses need to prepare for the possibility of more wet summers to come.

Chris Scargill from Larking Gowen said businesses like Banham Zoo and the new model village at Wroxham are good examples as they have invested in indoor attractions, which won't be at the mercy of the British weather.

Twin tigers born at Banham Zoo. Credit: Banham Zoo

He told ITV News Anglia that banks are lending money to business which want to adapt, but the situation is not an easy one. Traditional 'bucket and spade' destinations are most likely to suffer from weather extremes.

He also said that people should look at the day to day forecasts, and not just assume it's all doom and gloom, and that East Anglia still enjoys very dry weather compared to the rest of the UK.

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