The Duchess of Cambridge looked radiant as she presented her son to the world in a pale blue polka dot dress reminiscent of the pattern worn by Princess Diana on the day she left hospital with Prince William.
Kate stepped out of the Lindo Wing wearing a bespoke piece by Jenny Packham, a couturier who has become something of a household name thanks to the Duchess.
Observers were quick to draw parallels with the outfit worn by William's late mother when she posed on the same doorstep with her first-born son in a green spotted dress.
But where Diana appeared nervous and bewildered by the attention, a glowing Kate smiled broadly and spoke assuredly as she introduced her child to the world's press and the hordes of cheering well-wishers.
Asked about changing nappies William said: "We've done that already," and Kate said "he's done his first nappy already".
The Duke looked at ease holding his son and after speaking to the press for a few minutes.
The Duke and Duchess of Cambridge emerged from St Mary's Hospital with their new baby son tonight to loud cheers from well wishers.
The Duchess said: "It's very emotional, it's such a special time. I think any parent will know what this feeling feels like."
"We're very emotional," said Kate. "It's such a special time.
Asked how much hair the new prince has, William replied: "He's got way more than me, thank god!"