He's got a tough task in a region that's been dominated by the Tories for decades but Labour leader Ed Miliband has been telling ITV News Anglia about his plans to win back voters in the East.
Marginal seats like Norwich, Waveney and Ipswich are key to general election success.
But will people living there respond to policies like a freeze on energy bills?
On the final day of the Labour Party conference, the leader Ed Miliband has told ITV News Anglia about his plans to win back voters in the East.
Marginal seats like Bedford, Northampton and Milton Keynes are key to General Election success.
But how will people living there respond to his policies?
Our political correspondent Emma Hutchinson has been chatting to Mr Miliband.
Labour leader Ed Milliband says the party will be targeting seats right across the Anglia region at the next election.
He has outlined the issues he believes will be central to winning back support in this part of the country.
Labour were wiped out at the last election in this region, with no MPs at all in Essex, Suffolk and Norfolk.
As party members meet at its annual conference, they know they have an uphill task with less than two years to the next polling day.