Bid to stop sale of super-strength alcohol

A new scheme's been launched to limit the sale of high strength alcohol in Northampton town centre.

Northampton: Scheme launched to limit the sale of super-strength alcohol

A new scheme's been launched to limit the sale of super-strength alcohol in Northampton.
A new scheme's been launched to limit the sale of super-strength alcohol in Northampton. Credit: ITV News Anglia

A new scheme's been launched to limit the sale of super-strength alcohol in Northampton town centre.

Off-licences who sign up to the so-called 'Super-Strength Campaign' will stop selling drinks like white cider which is often cheaper than a soft drink.

Retailers hope the initiative will reduce anti-social behaviour and provide a safer environment for customers.