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New Norwich City striker Cameron Jerome says that the club's ambition to get back into the Premier League was a key factor in persuading him to move to Carrow Road.
The powerful forward joined the Canaries in a £1.5million deal last night.
Norwich reportedly beat Celtic and fellow Championship side Wigan Athletic to secure Jerome's signature, and the 28-year-old could make his debut in this weekend's East Anglian derby against Ipswich Town.
Jerome's signing completed a busy day of transfer activity at Norwich, with the club also sanctioning Leroy Fer's record-breaking departure to QPR as well as snapping up former Sunderland defender Carlos Cuéllar on a one-year deal.
Norwich City have completed the signing of experienced defender Carlos Cuéllar on a free transfer.
The Spaniard has been without a club since leaving Sunderland this summer, but he has now agreed a one-year contract at Carrow Road.
The 32-year-old has spent the last six years in the Premier League after moving from Rangers to Aston Villa for £7.8million back in 2008.
Cuéllar is the second defender to commit his future to the Canaries today, with Michael Turner also signing a new two-year contract.