Women spend 30% longer at the bar than men when ordering drinks, according to research carried out by Anglia Ruskin University.
The study, which is being presented at the Alcohol Innovation Congress 2015 in London today investigated consumer behaviour in a Cambridge pub.
The study of consumer behaviour from the university suggests that this is because drinks consumed by women are not displayed as clearly - resulting in a longer decision time.
The researchers also found that the time spent at the bar increases with age, with older customers taking longer to complete their order compared to younger customers, and those ordering food taking 39% longer to complete their purchase.
The Eastern region has the highest life expectancy in England, according to a study published in The Lancet medical journal.
Men in affluent areas of the East of England can expect to live to an average age of 83, eight years longer than men in deprived areas of the North West.
Women in the least deprived areas live to an average of 85 compared to 79 in the most deprived areas, the study has found.
Despite large health inequalities, England has overtaken many western countries, such as Norway, Canada, France, the Netherlands and Spain, for average life expectancy of men.
Each region in England has seen a rise of at least six years in life expectancy, which is largely down to a fall in cardiovascular disease and cancer deaths.
Across England people are expected to live to an average of 81 compared to 75 in 1990.
The study was co-authored by Professor Rupert Bourne of Anglia Ruskin University. It was funded by the Bill and Melinda Gates Foundation and Public Health England.
A computer programme developed in Cambridge could help identify babies at higher risk of becoming obese in later life.
It's being used in a study, led by Anglia Ruskin University, which asks parents about their own weight and lifestyle.
Some could then be offered advice on keeping their children at a healthy weight.
Click below to watch ITV News Anglia's Claire McGlasson's report.
Gay and lesbian job seekers are less likely to be invited for an interview than their heterosexual counterparts, a study has found.
Researchers from Anglia Ruskin University claim the results, which found gay applicants are 5% less likely to be offered a job interview, suggest discrimination is common in both private firms and public sector organisations in the UK.
The study also found firms which offered gay male candidates an interview paid an average salary of 2% less than those who invited heterosexuals. For lesbian women the average salary was 1.4% less.
The study involved 144 first-time job seekers from 12 student unions across the UK who made a total of 11,098 applications.<
The participants were all expected to achieve 2:1 degrees. The applications were sent out in pairs with the only marked difference being that one stated that they were a member of their university's lesbian, gay, bisexual and transgender society.
It's billed as the toughest footrace on earth: 150 miles over five days in the Moroccan desert.
The Marathon de Sables is one of the world's most gruelling endurance tests.
Now scientists in Cambridge are researching how competitors can cope with the demands of such an event.
Click below to watch a report by ITV News Anglia's Donovan Blake
An exhibition of children's book illustrations has opened in Cambridge.
Graduates from Anglia Ruskin University are showcasing their work after a successful exhibition in London. Some of the 60 students on the illustration course have already had their work published.
The UK's first research institute supporting veterans and their families will officially open at Anglia Ruskin University's Chelmsford campus today.
Former head of the army Lord General Richard Dannatt will help launch the centre and has given it his backing, along with Falklands hero Simon Weston and veteran Phil Packer, who is an ambassador for the institute.
There are an estimated six million military veterans across all three armed forces in the UK.
Birds breeding in native British woodland are more susceptible to the effects of extreme weather than those in urban environments, according to a new study carried out across Cambridgeshire.
The findings of the study by Anglia Ruskin University have been published by online journal PLOS ONE.
The research examined breeding patterns of blue tits and great tits at three sites in Cambridgeshire over a ten year period and found that urban birds are better able to cope during unusually cold and wet weather because they are less reliant on feeding their chicks a single food source.