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The region's Blue Flag beaches

Blue Flag success Credit: ITV News Anglia

Just seven of the region's beaches have managed to hold on to their Blue Flag awards this year - down from 11 in 2012. Keep Britain Tidy says the drop is due to a tough new EU directive.

Cromer, Sea Palling and Sheringham in Norfolk, Lowestoft in Suffolk, and Clacton, Dovercourt Bay and Brightlingsea in Essex all successfully met the new "excellent" standard required. Mundesley and Hunstanton in Norfolk and Shoebury in Essex are among those to lose their flags.