Children across the region are back at school after the Easter holidays, next week. It's one of the most important periods for tourism on our region. But, after one of the coldest Easters on record, it's not been great for business. Here's Tom Barton with more
Hundreds of thousands of people are expected to fly back to the region's airports following the Easter Bank Holiday weekend.
At Stansted Airport in Essex 220,000 passengers are expected to have passed through the terminal by the end of today making it the busiest period of the year so far.
While thousands of people have headed to a warmer climate this Easter many more of us have opted to brave the weather and stay at home. And although temperatures have hovered around the zero mark it hasn't dampened our enthusiasm for the holiday weekend. As Kate Prout reports
The pair of Peregrine falcons nesting at Norwich Cathedral have laid a fourth egg. The birds of prey can be seen on a special webcam.
There's concern for the region's tourism industry as forecasters predict the cold weather will continue over Easter and beyond.
The double bank holiday weekend's considered the start of the tourist season but with temperatures remaining firmly below the seasonal average there are fears people will stay away from our coastal resorts and outdoor attractions.
Click below to watch a report from ITV News Anglia's Serena Sandhu:
Easter usually marks the beginning of the tourist season across East Anglia but with the cold temperatures set to continue through the bank holiday weekend there are concerns businesses in the region could suffer.
Thousands of people are preparing to head abroad for the Easter break in search of warmer weather. Stansted airport is expecting 220,000 passengers over the long weekend.
Click below to watch a report from ITV Anglia's Serena Sandhu from Stansted.
As millions of holidaymakers prepare for the long weekend, motorists are being urged by the Local Government Association to check on the latest weather and roads information before they set off.
Councils are receiving up-to-the-minute weather updates and will be treating up to 80,000 miles of main roads where ice and snow is forecast.
Cllr Peter Box, Chair of the LGA’s Economy and Transport Board, said:
“Our gritting and ploughing teams have been working flat out over the past week and will continue to do so in areas where snow and ice is forecast. The worst of the snow seems to be over for the moment but driving conditions can still be treacherous."
The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
Click here for the latest Anglia Weather forecast