Norfolk Fire say 14 pumps are now at the scene. Thick clouds of smoke are drifting over the town and roads in the area have been closed to allow crews to tackle the fire.
Ten fire crews are fighting a large fire in a shop in the centre of Fakenham. The fire in the Factory Shop in the market place is being treated as a major incident. Fifty fire fighters are at the scene, together with an aerial ladder, control unit and search and rescue teams.
The alarm was raised at around 10.30am and Norfolk Fire Service are urging people to stay clear of the area while they try to bring the flames under control.
Ten fire crews are tackling a blaze in Fakenham market place. Norfolk Fire Service say a shop is on fire and are appealing for people to stay clear of the area.
Former Python and world traveller Michael Palin has been in Norfolk. He was at Fakenham Junior School following in the footsteps of his grandfather.
Kate Prout reports...
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A1067 in both directions partially blocked due to an accident, two vehicles involved between Norwich Road (Fakenham) and B1110 Holt Road (Guist).
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Shoppers in Fakenham in Norfolk had to do a double take when they apparently bumped into the Duchess of Cambridge.
Kate was spotted seemingly visiting an antiques shop in the town. These pictures were taken by ITV News Anglia viewer Emma Walker.
The Duke and Duchess of Cambridge have been given Anmer Hall in West Norfolk to live in by the Queen once their baby arrives this summer.