The home of Peterborough United will now be called the 'ABAX Stadium' after a deal was reached with the Norwegian-owned company ABAX.
An initial five-year agreement has been signed between both parties, with ABAX becoming the club's stadium naming rights partner.
The stadium was previously called London Road and Posh have played there since 1934.
“We see this opportunity as a great deal for this club, ABAX, the city and our supporters. ABAX has firmly put down its roots in Peterborough and now we all want to see the company grow.
This long term collaboration is aimed at establishing sustainability for all concerned with a successful future being the ultimate goal.”
Brighton and Hove Albion are hoping to extend the loan of Norwich City winger Elliott Bennett for another month.
The 25-year-old joined Norwich from Brighton back in 2011, but was allowed to return to Sussex on loan earlier this month after falling out of favour at Carrow Road.
Bennett's current spell is due to expire on Saturday, but Albion boss Sami Hyypiä is hopeful that they will keep him until the new year.
“We are trying to extend Elliott’s loan, because I really like him as a character as well as a player.
He can help the team to be better. I would very much like to extend his stay.
I am quite optimistic that it will happen. He wants to stay as well. I’m pretty sure that we can make a deal with everyone that he can stay here. I think we are talking about one month more.”
Highly-rated Northampton Town striker Ivan Toney is closing in on a move to Championship side Wolves, according to reports in the midlands.
It's understood that the 18-year-old had a medical yesterday, and is today expected to complete an initial loan move with a view to a permanent switch in the new year.
The transfer could net the Cobblers in excess of £500,000, rising towards £1million in add-ons.
Toney has scored six goals for Northampton so far this season, but he was left out of the Cobblers team that beat Stevenage on Saturday amid mounting speculation about his future.
Promising Norwich City defender Harry Toffolo has extended his loan spell at League One side Swindon Town until the end of the season.
The youngster has impressed during his seven games at the County Ground so far, helping the Robins climb to 2nd.
Toffolo was part of the Norwich side that lifted the FA Youth Cup back in 2013.
Peterborough United have signed highly-rated Welling United midfielder Harry Beautyman on loan until January, with a view to a permanent deal in the new year.
The 22-year-old has been in fine form for the Conference side this season, scoring 11 goals in 21 games.
He joins a host of players at London Road who have made the jump from non-league football, including Marcus Maddison and Aaron McLean.
Beautyman has rebuilt his career after being released by Leyton Orient, and could make his Posh debut in Friday's game against League One leaders Bristol City.
Ipswich eye top spot in the Championship, Norwich seek a return to form... and a new stand opens at PeterboroughRead the full story ›
Peterborough United have made a bid to re-sign striker Aaron McLean on loan.
The 31-year-old was a big hit at London Road before leaving to join Hull City for a fee in excess of £1million.
McLean has seen his career stall since then, and is now out of favour at current club Bradford City.
Now, Posh are attempting to lure the striker back on loan but face competition from two League Two clubs.
“The chairman is speaking to Barry Fry regarding the money Peterborough are prepared to pay towards his wages.
At the moment, their offer is less than what we have been offered from the clubs in a lower division.
Aaron wants to go to Peterborough, and you can understand that, but it’s a difficult one when we’ve already been offered more."
Ipswich Town striker David McGoldrick has been called up to the Republic of Ireland squad for the first time.
The 26-year-old has been in superb form since joining Town from Nottingham Forest back in 2013, and he was linked with an £8million move to Leicester City in the summer.
McGoldrick has formed a potent strike partnership with Daryl Murphy at Portman Road, and now the duo will be able to combine at international level.
Ireland travel to Scotland for a Euro 2016 qualifier on Friday.
Meanwhile, on loan midfielder Jonny Williams has been forced to withdraw from the Wales squad for their qualifier with Belgium after he was forced off in Ipswich's victory over Watford on Saturday.
Braintree Town manager Alan Devonshire had some harsh words to say about his team's performance against Chesterfield in the FA Cup.Read the full story ›
Norwich City have confirmed that First Team Coach Mark Robson has been sacked.
The Canaries have terminated the former Barnet manager's contract with immediate effect, but haven't explained the reasoning behind their decision.
Sky Bet Championship form table (last six games)
- 20.) Norwich City 5pts (-5 GD)
- 21.) Birmingham City 5pts (-9 GD)
- 22.) Sheffield Wednesday 4pts (-5 GD)
- 23.) Nottingham Forest 4pts (-7 GD)
- 24.) Blackpool 1 pt (-10 GD)
Norwich have seen their form dip dramatically in recent weeks, slipping from top to 10th in The Championship.