There's been an increase in the number of people taking day trips to Maldon in Essex.
The area - famous for its annual mud race - saw visitor numbers rise by 13.2 percent
This means the value of tourism to the District is more than £182 million - more than was generated during the Olympic year of 2012 - and supports over 3,200 jobs.
Hundreds of people took part in the annual Maldon mud race in Essex this weekend.
It is a race across the River Blackwater at low tide which means wading through thick mud.
The event raises thousands of pounds for charity and leaves a lot of dirty washing, as Serena Sandhu found out.
20,000 spectators pack out Promenade park in Maldon waiting for the start of the annual mud race.