A woman from Northamptonshire has become one of a growing number of people to donate a kidney to a total stranger.
Iain Maxwell from Suffolk had a kidney transplant just three years ago and is now taking part in the World Transplant Games in South Africa.
Almost a thousand people in the Anglia region need an organ transplant and there's a desperate shortage of donors.
ITV News Anglia has been finding more about the work of the transplant unit at Addenbrooke's hospital in Cambridge as part of ITV's From The Heart campaign.
The Valentine's week project aims to increase the number of people willing to join the Organ Donation Register.
In the Anglia region there are nearly 1,000 people who need a transplant yet more than two-thirds of people are not on the donor register.
45 people in the Anglia region die each year waiting for a vital transplant operation. There's a desperate need for more donors but at the moment less than a third of the population have signed up to be on the Organ Donor Register.
All this week, ITV's From the Heart Campaign has been looking at the personal stories behind the figures, and aims to raise awareness of the issue and since our campaign started some 33,000 new people have signed up.
Click here for more information about the campaign and details of how to join the Organ Transplant Register.
ITV's From the Heart campaign is taking place in Valentine's Week to raise awareness of organ donation and the NHS Organ Donor Register. We're highlighting the shortage of donated organs in the UK.
In the ITV Anglia region there are nearly 1,000 people who need an organ transplant whether it's a heart and lungs, kidney or liver. In this region 45 people a year die waiting for a transplant.
Only one in three people are signed up to the Organ Transplant Register.
ITV News Anglia has been featuring the moving stories of people who've received donated organs and those who've been through the tragedy of losing a family member and allowing their organs to be used by others.
At 9pm on Wednesday 13th February, ITV brings together a host of stars for an entertainment special featuring musical and comedy treats from the likes of Rowan Atkinson, Hugh Laurie, Pixie Lott, Harry Enfield and Paul Whitehouse.
Click here for more details of the campaign and how you can help.
Pat Smith from Warboys in Cambridgeshire is supporting ITV's From The Heart campaign to encourage organ donation after her life was saved by an emergency liver transplant.
Pat was taken ill on holiday and on her return was told her liver was dying and that she needed a transplant within days.
Pat told ITV News Anglia: "At the time of receiving my liver I didn't feel comfortable thinking too much about the donor or the donor's family. Of course I'm thinking if it wasn't for them, I wouldn't be here now but it's such an emotional ride.
"It's such a thing to get your head around that someone had to die to give you life. I will be having a very healthy lifestyle for my donor and I will be looking after their liver."
Click here for more about ITV's From The Heart campaign and how you can join the Organ Transplant Register.