The home of Peterborough United will now be called the 'ABAX Stadium' after a deal was reached with the Norwegian-owned company ABAX.
An initial five-year agreement has been signed between both parties, with ABAX becoming the club's stadium naming rights partner.
The stadium was previously called London Road and Posh have played there since 1934.
“We see this opportunity as a great deal for this club, ABAX, the city and our supporters. ABAX has firmly put down its roots in Peterborough and now we all want to see the company grow.
This long term collaboration is aimed at establishing sustainability for all concerned with a successful future being the ultimate goal.”
Peterborough United have signed highly-rated Welling United midfielder Harry Beautyman on loan until January, with a view to a permanent deal in the new year.
The 22-year-old has been in fine form for the Conference side this season, scoring 11 goals in 21 games.
He joins a host of players at London Road who have made the jump from non-league football, including Marcus Maddison and Aaron McLean.
Beautyman has rebuilt his career after being released by Leyton Orient, and could make his Posh debut in Friday's game against League One leaders Bristol City.
Peterborough United have made a bid to re-sign striker Aaron McLean on loan.
The 31-year-old was a big hit at London Road before leaving to join Hull City for a fee in excess of £1million.
McLean has seen his career stall since then, and is now out of favour at current club Bradford City.
Now, Posh are attempting to lure the striker back on loan but face competition from two League Two clubs.
“The chairman is speaking to Barry Fry regarding the money Peterborough are prepared to pay towards his wages.
At the moment, their offer is less than what we have been offered from the clubs in a lower division.
Aaron wants to go to Peterborough, and you can understand that, but it’s a difficult one when we’ve already been offered more."
Peterborough United defender Jack Baldwin could be out of action for as long as a year after suffering a serious knee injury.
Scans have revealed he ruptured his anterior cruciate ligament in last Saturday's defeat to Scunthorpe. He'll now undergo surgery.
United look to restore place in top two of League OneRead the full story ›
There's a full programme of league football this weekend, following last week's international matches. In League One, Leaders Peterborough host Notts County with manager Darren Ferguson very happy with his new look side so far.
Peterborough United will be hoping to extend their lead at the top of League One this afternoon, when they host Port Vale at London Road.
Posh are a point clear of their nearest rivals Fleetwood Town who are away to Oldham Athletic.
Darren Ferguson could hand league debuts to new signings Marcus Maddison and Luke James, after they both impressed in the midweek Johnstone's Paint Trophy defeat at the hands of Leyton Orient.
Elsewhere, MK Dons have a free weekend, while new Colchester United manager Tony Humes takes charge of his first game in charge of the club at Walsall.
In League Two, Luton Town face Plymouth Argyle in the lunchtime kick-off, and Northampton Town could move into the play-off positions with a win over Dagenham & Redbridge.
Cambridge United are hot on the heels of the Cobblers in 9th place and will fancy their chances of building on last weekend's 5-0 drubbing of Carlisle United when they make the long trip to Newport County on Monday night.
Finally, Southend United host lowly Oxford United and Stevenage take on York City.
Sky Bet League 1 fixtures
Peterborough United v Port Vale (Sat 6 Sept, 15:00) Walsall v Colchester United (Sat 6 Sept, 15:00)
Sky Bet League 2 fixtures
Dag & Red v Northampton Town (Sat 6 Sept, 15:00) Luton Town v Plymouth Argyle (Sat 6 Sept, 15:00) Newport County v Cambridge United (Mon 8 Sept, 19:45) Southend United v Oxford United (Sat 6 Sept, 15:00) Stevenage v York City (Sat 6 Sept, 15:00)
Peterborough United have completed the signing of Gateshead forward Marcus Maddison.
The 20-year-old has made a big impression since joining Gateshead following his release from Premier League giants Newcastle United.
Maddison has agreed a four-year contract with Posh.
I'm delighted to intro Marcus Maddison,a talented 20 yr old who can play wide & number 10 role. Goals/Assists/Flair! http://t.co/mbI6jf89yE
"He is a really good player and I really like him. He is a good age, 20-years-old, fits the bill in terms of what we are after.
He is a player that has had a go at the big time, didn't quite work out as he had hoped but he has gone into the non-league and is on his way back up again."
Meanwhile, Posh goalkeeper Joe Day has joined Newport County on a one-month loan deal.
Peterborough United have signed on-loan Middlesbrough defender Christian Burgess for an undisclosed fee.
The 22-year-old only joined Posh in a temporary switch last earlier this week, but the move has now been made permanent.
Burgess has agreed a four-year contract at London Road, and made his debut in Tuesday's 2-1 defeat to Sheffield United.
"I am pleased to sign Christian. It is a good piece of business from the football club. He is player that has been on the radar for a little while and he will bring competition to the centre back positions."
Peterborough United manager Darren Ferguson hopes striker Britt Assombalonga succeeds at new club Nottingham Forest - despite losing him two days before the start of the new League One season.
Assombalonga moved to the City Ground having spent just one season at London Road. In that time the 21 year old former Watford striker scored 33 goals, with all bar 10 coming in the league.
"The timing could be better, but you can't hand pick what day or what month of someone's going to come in for one of your players. It's the way football is.
The boy made his mind up that he wanted to leave and you've got to respect that. And I have to say good luck to the boy because he was fantastic for us in the short spell he was here."
Assombalonga was the second striker to leave Posh this week. On Tuesday Nicky Ajose completed his move from London Road to join another Championship side, Leeds United.
The former Manchester United trainee, however, was one of a number of players transfer-listed by Posh following their failure to win promotion from League One in May via the play-offs.