With the Rugby World Cup just over a hundred days away organisers are hoping the tournament will help attract a new generation of fans to the sport.
And a project being run in the East could well boost playing numbers in the years to come.
It's the first rugby specific play-programme for toddlers and pre-school children, with the focus on having fun.
Click below to watch a report from ITV News Anglia's Donovan Blake
Northampton star Dylan Hartley has been dropped from England's World Cup squad and replaced by the player he headbutted during a game.Read the full story ›
Dylan Hartley has been dropped from England's Rugby World Cup training squad following his ban for headbutting, the Rugby Football Union has announced.
Northampton Saints star Dylan Hartley looks set to be dropped from England's World Cup training squad.
England Head Coach Stuart Lancaster is expected to announce his decision later today.
Hartley was recently banned for four weeks for headbutting Saracens' Jamie George - the sixth suspension of his career.
Dylan Hartley's World Cup hopes are over after he was hit with another ban. But haven't we been here before?Read the full story ›
The Northampton Saints Chairman Tony Hewitt has vowed that the club will stand by hooker Dylan Hartley after he was hit with yet another ban.
Hartley was handed a four-week suspension for headbutting Saracens' Jamie George during the Aviva Premiership semi-final between the two sides at the weekend.
It means that the 29-year-old won't be eligible to play in any of England's World Cup warm-up games as well as the tournament opener against Fiji on September 18.
Hartley's latest indiscretion means that he's now missed 54 weeks of his career through suspensions.
Click below to hear from Tony Hewitt
"Dylan does a fantastic amount of work off the pitch with the squad and a number of charitable commitments so he's a very important part of Northampton.
He's been a good servant and we'll continue to look after him."
Northampton Saints star Dylan Hartley's World Cup hopes are hanging in the balance after he was hit with a four-week ban for headbutting an opponent.
The England hooker was cited for the clash with Saracens' Jamie George during last weekend's Aviva Premiership semi-final defeat.
The sanction means that he will now miss all of his country's World Cup warm-up games and won't be eligible to play in England's first World Cup game against Fiji on September 18 - if selected.
Northampton Saints star Dylan Hartley will find out today if he'll be banned for allegedly headbutting an opponent.
The England forward will face an RFU disciplinary panel today.
It relates to an incident involving Jamie George during the Saints' Premiership semi-final defeat to Saracens at the weekend.
A ban would put Hartley's World Cup future in serious doubt after he was previously warned about his future conduct by Head Coach Stuart Lancaster.
Thousands of rugby fans have been descending on Stadium MK this afternoon for a game between Northampton Saints and Saracens.Read the full story ›
Northampton forward Christian Day says he's not worried about the Saints' recent dip in form.
The Premiership champions have lost their last two games.
They take on Saracens at a packed out stadium:mk tomorrow.
"We had a similar run of bad form last season and we went on to win two trophies, so we're not panicking really.
We've got a big challenge this weekend, top verses second, and we're looking forward to it."