Weekend shoppers in Great Yarmouth will soon be able to take advantage of free parking.
It is part of a six-month trial by the council to see if scrapping parking charges on Saturdays and Sundays will boost trade in the town.
The scheme starts this Saturday running until March 31 at six car parks. They are: Fullers Hill; Brewery Plain; Stonecutters Way; George Street; Greyfriars Way; and King Street.
In addition to the trial, the borough council is removing the year-round overnight charge for all town centre pay and display car parks starting October.
Cllr Graham Plant, the council leader, said: "These additional parking incentives are part of the borough council's enhanced efforts to strengthen the town centre, and make it more attractive for residents, tourists and investors."
A Norfolk village faced with losing its shop and post office has clubbed together to make sure a vital community service didn't disappear for ever.
Villagers in Rockland All Saints near Attleborough formed a committee, raised thousands of pounds, recruited volunteers and now their new post office and shop has been officially opened.
Click below to watch a report by ITV News Anglia's Kate Prout
Trading Standards officers in Essex have issued a list of top tips to ensure that you are getting a real bargain in the New Year sales.Read the full story ›
High streets and shopping centres across the Anglia region have been packed with last minute Christmas shoppers. It's been dubbed Manic Monday - the busiest shopping day of the year.
According to the credit card giant Visa, it's thought more than £1.2 billion pounds was spent on Monday at a rate of a staggering £862,500 per minute or £15,000 per second.
There will be 31 million card transactions before the end of the day.
ITV News Anglia's Elodie Harper has been speaking to shoppers and retailers about whether they think confidence is returning to the region's High Streets.
Click below to watch the report
More than 60 jobs are being created in Northampton with the opening of a new food store.
The shop, run by Marks and Spencer, will be opened in the Sixfields area on Wednesday.
The store is part of a plan by the retailer to open shops in places away from its traditional high street locations.
There's been criticism today of the way some towns have been spending the money given to them by the initiative backed by retail guru Mary Portas to revive our High Streets.
Not so in Bedford - they're still planning how to use the cash to attract new businesses to the High Street.
Click below for a report from ITV News Anglia's Jim Rice:
With just three shopping days to go until Christmas the costs are mounting as we stock up on food, drink and presents.Read the full story ›
Cheap and cheerful - the bargain retailers profiting from the economic downturn, and how they're taking over our high streets.Read the full story ›
Five areas in the east aregetting a share of £10million of government funding to boost their high streets.
After a review into the state of our shopping areas by TV star Mary Portas, Northampton, Ipswich, Stevenage, Uttlesford district - which includes Saffron Walden and Stansted – and Luton will get a £100,000 each.
The Market Gates shopping centre in Great Yarmouth has gone into administration.Read the full story ›