Trading Standards officers in Essex have issued a list of top tips to ensure that you are getting a real bargain in the New Year sales.
With just three shopping days to go until Christmas the costs are mounting as we stock up on food, drink and presents.
Cheap and cheerful - the bargain retailers profiting from the economic downturn, and how they're taking over our high streets.
High streets and shopping centres across the Anglia region have been packed with last minute Christmas shoppers. It's been dubbed Manic Monday - the busiest shopping day of the year.
According to the credit card giant Visa, it's thought more than £1.2 billion pounds was spent on Monday at a rate of a staggering £862,500 per minute or £15,000 per second.
There will be 31 million card transactions before the end of the day.
ITV News Anglia's Elodie Harper has been speaking to shoppers and retailers about whether they think confidence is returning to the region's High Streets.
Click below to watch the report
More than 60 jobs are being created in Northampton with the opening of a new food store.
The shop, run by Marks and Spencer, will be opened in the Sixfields area on Wednesday.
The store is part of a plan by the retailer to open shops in places away from its traditional high street locations.
There's been criticism today of the way some towns have been spending the money given to them by the initiative backed by retail guru Mary Portas to revive our High Streets.
Not so in Bedford - they're still planning how to use the cash to attract new businesses to the High Street.
Click below for a report from ITV News Anglia's Jim Rice:
Five areas in the east aregetting a share of £10million of government funding to boost their high streets.
After a review into the state of our shopping areas by TV star Mary Portas, Northampton, Ipswich, Stevenage, Uttlesford district - which includes Saffron Walden and Stansted – and Luton will get a £100,000 each.