Paul Sturrock has had a change of heart and turned down the chance to manage Southend United in the Johnstone's Paint Trophy final at Wembley.
Chairman Ron Martin announced on Sunday that Sturrock had been sacked as boss of the Shrimpers but that, bizarrely, he would return to take charge for the final against Crewe on Sunday 7 April.
A meeting with Southend United chairman Ron Martin at Manchester Airport swayed Phil Brown to become the club's new manager.
Brown was preparing to travel for a coaching assignment in the South African townships, but chose to get back on the football manager treadmill. Watch Donovan Blake's report.
Southend United's new manager Phil Brown revealed that he was asked about taking the job earlier in his managerial career.
Brown, who was unveiled at a new conference at Roots Hall, said that the opportunity first came after losing his job at Hull City.
"I spoke to the chairman Ron Martin three years ago when I was on gardening leave at Hull," Brown said.
"I looked at the challenge then but wasn't sure about moving from the Premier League to a lower division.
"But his ambitions for this club were clear for me then as they are now."
Brown also confirmed that he'd spoken to former boss Paul Sturrock about the Johnstone's Paints Trophy Final at Wembley.
"Strange things do happen in football. It's a subject that was broached to me when I spoke about the position," Brown added.
Southend United Manager Phil Brown speaking at his first press conference this morning.
The Shrimpers are due to unveil Phil Brown as their new manager at a press conference this morningRead the full story ›
Southend have named Phil Brown as the successor to Paul Sturrock.
Brown told the club's official website: "I'm delighted to have been given the opportunity here at Southend and it's a challenge I'm really looking forward to.
"We've got seven league games between now and the end of the season, hopefully we can put a winning run together and give ourselves a chance of reaching the play-offs.
Brown achieved promotion to the Premier League with Hull in 2008 but has been out of work since December 2011 following relegations with the Tigers in 2010 and Preston the following year.
Sturrock is still due to lead the team out for the Johnstone's Paint Trophy final against Crewe.
Southend have confirmed Phil Brown's appointment as manager after it was revealed yesterday that Paul Sturrock would be leaving the club.
Brown has joined the npower League Two club after previous spells in charge of Derby, Hull and Preston,
The Shrimpers currently six points off the play-off places with seven games to play.
Southend United will announce their new manager today after sacking Paul Sturrock at the weekend. The news comes just two weeks before the Shrimpers take on Crewe in the final of the Johnstone's Paint Trophy.
Southend chairman Ron Martin has confirmed Sturrock will still lead the team out at Wembley on April 7th, but said results in the league had not been good enough.
Southend United's chairman Ron Martin says poor results in the league have led to Paul Sturrock's sacking. He's confirmed that Sturrock will still lead the the team out at Wembley for the Johnstone's Paint Trophy final next month.
I too will look forward to “our day out” but as Chairman my responsibility and focus must also be on the wider interests of “Southend United”. The primary objective last season and again this season was Promotion. The Manager and Players have understood that from the outset. We came up short last season in the Play Offs and the recent results against relatively low League teams such as: Accrington, Barnet, Wimbledon, Plymouth and Torquay
have not been good enough…..2 points out of 15 by any standard is poor. '