It has taken nine years but today the Chief Executive of Peterborough-based Thomas Cook finally said he was "deeply sorry" for the deaths of two British children killed by carbon monoxide poisoning while on holiday in Corfu.
Christi and Bobby Shepherd, who were 6 and 7, died at the Louis Corcyra Beach Hotel on the Greek island in 2006 while on a Thomas Cook holiday. An inquest ruled last week that the company had "breached its duty of care".
Now the company is trying to fight back from what has been widely considered to be a PR disaster.
Click below to watch a report from ITV News Anglia's Elodie Harper
The boss of Thomas Cook has said he is "deeply sorry" over the deaths of two young children killed by carbon monoxide poisoning in Corfu and apologised for the company's handling of the incident.
Peter Fankhauser, chief executive of the travel firm which has its UK base in Peterborough, pledged to apologise directly to the family of Bobby and Christi Shepherd, who died at the Louis Corcyra Beach Hotel on the Greek holiday island in 2006. The children were overcome by fumes from a faulty boiler.
Thomas Cook employs 1,000 people in the Peterborough area and is facing a public backlash over the way it has treated the family since the tragedy.
The boss of Thomas Cook said he is "deeply sorry" over the deaths of two British children killed by carbon monoxide poisoning in Corfu.Read the full story ›
The former managing director of Thomas Cook has criticised the company's handling of the deaths of two children in a hotel in Corfu.
John McEwan said the company "should have spent a great deal more time thinking about how they engage with the family" of Bobby and Christi Shepherd who were killed by carbon monoxide poisoning while on holiday in Corfu in 2006.
"Their first priority should have always have been the health and wealth of the family through the circumstances they were going through," he told ITV News.
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