Live updates

Holiday firms cash in on mild and sunny March

by Malcolm Robertson

March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.

Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.

It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.

Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk

Advertisement

Cambridge challenges expensive city break claim

by Tanya Mercer

Holidays and short trips away can be expensive but a new report has found a city break in Cambridge will set you back rather more than most.

The travel website Trip Advisor has released a league table, which claims a night's stay for two in the city is more expensive than London - in fact it's the second most expensive city break in the UK.

Cambridge has hit back insisting the city is good value for money and more than worth it.

Click below to watch a report by ITV News Anglia's Tanya Mercer

Summer getaway begins

The start of the school holidays marks the beginning of the peak summer season for our region's tourism industry.

But with the recent high temperatures, are people choosing to stay at home, rather than go abroad this year?

Serena Sandhu looks now at two families taking very different holidays - home, and away.

Tourism experts say businesses must adapt

Pleasure Beach, Great Yarmouth
Great Yarmouth Credit: Credit: PA

Tourism experts in East Anglia have said that businesses need to prepare for the possibility of more wet summers to come.

Chris Scargill from Larking Gowen said businesses like Banham Zoo and the new model village at Wroxham are good examples as they have invested in indoor attractions, which won't be at the mercy of the British weather.

Twin tigers born at Banham Zoo.
Twin tigers born at Banham Zoo. Credit: Banham Zoo

He told ITV News Anglia that banks are lending money to business which want to adapt, but the situation is not an easy one. Traditional 'bucket and spade' destinations are most likely to suffer from weather extremes.

He also said that people should look at the day to day forecasts, and not just assume it's all doom and gloom, and that East Anglia still enjoys very dry weather compared to the rest of the UK.

Read: Region braced for years of gloomy summers

Advertisement

Tourist attraction to be sold

The Yesterday's World attraction in Gt Yarmouth
The Yesterday's World attraction in Great Yarmouth

A tourist attraction in Great Yarmouth is to be sold - once auctioneers can work out how much it's worth.

Yesterday's World houses a collection of 150,000 artefacts including wartime memorabilia, a carpenter's workshop, a curiosity shop, silent movie theatre and a general store.

The owners are hoping to preserve the attraction for visitors by selling it as a going concern.

Plans announced to boost tourism industry

The Broads: A popular tourist destination for visitors Credit: PA

The region's tourism industry has backed government plans to attract more visitors to Britain.

The Culture Secretary Maria Miller has unveiled a new partnership strategy between public and private sector bodies to boost tourism.

The aim is to increase visitors number by 40 million by 2020, that would bring in an extra £13 billion in foreign money... and create 200,000 new jobs - many in our region.

The attractions of a holiday at home instead of abroad

On a sunny St George's Day the Visit England tourist board want us all to get outside and celebrate England's green and pleasant land.

They've has compiled a list of the 101 things to do in this country before you go even think about holidaying abroad.

People from across the country have been submitting their top experiences but only seven made it onto the list from the Anglia region. Should there be more? Join our Facebook debate.

Click below to watch Luke Farrington's report on what the East of England has to offer:

Load more updates

Advertisement

Today's top stories