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Heatwave boosting tourist industry in East of England

Tourism in the East of England has been given a boost by the long hot dry spell. Credit: ITV News Anglia

The continuing long, hot dry spell is giving a big boost to the tourism industry in the East of England with many people deciding to holiday at home rather than seek the sun abroad.

This seemingly endless heatwave is set get even hotter with temperatures could reach a scorching 35°C (95°F) on Thursday or Friday.

An amber health warning is in place meaning the very young and the elderly should stay out of the sun when it's over 30°C.

  • Click below to watch a report by ITV News Anglia's Elodie Harper

Man and woman released under investigation following Gorleston inflatable trampoline death

Ava-May Littleboy Credit: Family Picture

Two people have been released from custody after being arrested in connection with the death of a girl in Norfolk.

Ava-May Littleboy, aged 3, died after being thrown from an inflatable trampoline on the Lower Esplanade in Gorleston on Sunday 1st July.

The man and a woman, both aged in their 40s and from the Great Yarmouth area, were arrested on suspicion of manslaughter by gross negligence.

They have now been released from custody. However, they remain under investigation while the enquiry continues.

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Child dies after being thrown from bouncy castle at beach

The play section of the beach has been cordoned off. Credit: PA

A child has died after being thrown from a bouncy castle at a beach in Norfolk.

Police were called to Lower Esplanade in Gorleston around 11.15am.

The young girl was taken to the James Paget Hospital; however sadly died.

Next of kin have been informed and are being supported by specialist officers.

Some eyewitnesses said the bouncy castle "exploded" and the child was then thrown into the air.

Brandon Lewis, Conservative MP for Great Yarmouth, tweeted: “Absolutely tragic, thoughts are with family & friends, just so sad.”

Credit: ITV News Anglia

A joint investigation between the Health and Safety Executive (HSE), local authority and police has been launched to establish the circumstances surrounding the incident and a police cordon has been put in place at the scene whilst enquiries continue.

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Holidaymakers asked for cash to support seaside lifeguards

Cromer is the first place in East Anglia for ask holidaymakers for cash to fund the lifeguards. Credit: ITV News Anglia

Holidaymakers in the Norfolk seaside resort of Cromer are being encouraged to give financial support to help pay for the lifeguards there in the future.

It is a busy time for the emergency services as ten of thousands of people are expected to flock to the beaches for the last bank holiday weekend of the summer.

Cromer is the first place in East Anglia where the public is being asked to help with funding and the target this year is £32,000.

North Norfolk council pays for most of the lifeguard's salaries but it's funding for the equipment and training that the RNLI want the public's support for.

  • Click to watch a report by ITV News Anglia's Malcolm Robertson

Aquafest encourages plenty to mess about on the river

It's been a lovely Sunday afternoon in July - and there's been a certain amount of messing about on the river going on in Ely.

Fine weather helped to swell the crowds at the city's annual Aquafest.

The event is now in its 40th year and is as popular as ever. If you were among the thousands of people attending, watch Matthew Hudson's report to see if you can spot yourself.

Staying afloat on a home-made raft for Aquafest in Ely. Credit: ITV News Anglia.

Online campaign to attract more visitors to Ely

A new website has been launched to promote the attractions of Ely in Cambridgeshire. Credit: www.visitely.org.uk/

The new website has been launched to attract more visitors to the historic city of Ely in Cambridgeshire.

The old Visit Ely website was deemed outdated and has now been refreshed and made easier to navigate.

“The website certainly has the ‘wow factor’ that will attract, engage and retain our audience.

“I have no doubt that this new commercial website will play an important factor in bringing more visitors into the district and will support the tourism team in their daily quest to promote all our tourism businesses and services.”

– Cllr Richard Hobbs, East Cambs Council
Cllr Richard Hobbs, Cllr Lis Every and Tracey Harding at the launch of the new Ely website. Credit: East Cambs Council

The aim is to hit 300,000 web users as year; the previous website attracted 220,000 visitors.

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