Holidaymakers in the Norfolk seaside resort of Cromer are being encouraged to give financial support to help pay for the lifeguards there in the future.
It is a busy time for the emergency services as ten of thousands of people are expected to flock to the beaches for the last bank holiday weekend of the summer.
Cromer is the first place in East Anglia where the public is being asked to help with funding and the target this year is £32,000.
North Norfolk council pays for most of the lifeguard's salaries but it's funding for the equipment and training that the RNLI want the public's support for.
- Click to watch a report by ITV News Anglia's Malcolm Robertson
It's been a lovely Sunday afternoon in July - and there's been a certain amount of messing about on the river going on in Ely.
Fine weather helped to swell the crowds at the city's annual Aquafest.
The event is now in its 40th year and is as popular as ever. If you were among the thousands of people attending, watch Matthew Hudson's report to see if you can spot yourself.
The new website has been launched to attract more visitors to the historic city of Ely in Cambridgeshire.
The old Visit Ely website was deemed outdated and has now been refreshed and made easier to navigate.
“The website certainly has the ‘wow factor’ that will attract, engage and retain our audience.
“I have no doubt that this new commercial website will play an important factor in bringing more visitors into the district and will support the tourism team in their daily quest to promote all our tourism businesses and services.”
The aim is to hit 300,000 web users as year; the previous website attracted 220,000 visitors.
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