A tourist attraction in Great Yarmouth is to be sold - once auctioneers can work out how much it's worth.
Yesterday's World houses a collection of 150,000 artefacts including wartime memorabilia, a carpenter's workshop, a curiosity shop, silent movie theatre and a general store.
The owners are hoping to preserve the attraction for visitors by selling it as a going concern.
The region's tourism industry has been buoyed by government plans to attract more visitors to Britain.
The aim is to increase overseas visitor numbers by 40m by 2020, creating 200,000 new jobs.
Tourist destinations such as The Broads, Constable country, and Cambridge could be set to benefit.
The region's tourism industry has backed government plans to attract more visitors to Britain.
The Culture Secretary Maria Miller has unveiled a new partnership strategy between public and private sector bodies to boost tourism.
The aim is to increase visitors number by 40 million by 2020, that would bring in an extra £13 billion in foreign money... and create 200,000 new jobs - many in our region.
On a sunny St George's Day the Visit England tourist board want us all to get outside and celebrate England's green and pleasant land.
They've has compiled a list of the 101 things to do in this country before you go even think about holidaying abroad.
People from across the country have been submitting their top experiences but only seven made it onto the list from the Anglia region. Should there be more? Join our Facebook debate.
Click below to watch Luke Farrington's report on what the East of England has to offer:
Visit England has identified 101 places to see in England but only seven are in the East. These are your ideas for must-see attractionsRead the full story ›
The Visit England tourist board has named the top 101 things to do before going abroad but only seven of them are in the East of England.
The must-do bucket list of things to do or places to see contains these in the Anglia region:
Eating fish and chips at Aldeburgh, Suffolk
Rafting in the Lee Valley on the Hertfordshire-Essex border
Visiting Bletchley Park in Milton Keynes
Holkham beach in Norfolk
Punting in Cambridge
Wicken Fen in Cambridgeshire
Ice skating in the Fens
Children across the region are back at school after the Easter holidays, next week. It's one of the most important periods for tourism on our region. But, after one of the coldest Easters on record, it's not been great for business. Here's Tom Barton with more
The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
Click here for the latest Anglia Weather forecast
It can boast a beautiful coastline, the famous landscapes of Constable Country, the music of Benjamin Britten and historic sites like Sutton Hoo but despite that tourism bosses reckon Suffolk needs a change of image.
They're launching a 14-week campaign to promote the county as curious, a word that's strongly divided opinion.
Vic Goddard from Passmores Academy in Harlow, featured in the Educating Essex television programme, was invited onto the Daybreak sofa to discuss taking children out of school for term-time holidays.
He suggested the high price of holidays is no excuse, but got into a bit of hot water with the way he referred to Great Yarmouth..