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The region's tourist industry has reported plummeting trade - despite the recent good weather.
Boost for regional economy
Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
Tourism expert Chris Scargill describes the impact the weather has had on regional tourism.
Stansted Airport has announced new services to Morocco and Gran Canaria.
The flights will be operated by Thomson and First Choice and will begin the Summer of 2013.
The news follows Ryanair's announcement yesterday that it had launched its tenth direct flight connection to Poland flying to the brand new Warsaw Modlin Airport.