March 2014 has so far been one of the mildest on record and is providing the Anglia region's tourist industry with a massive boost. It followed one of the mildest and sunniest winters.
Across Essex, Norfolk and Suffolk, tourism is worth an estimated £7½ billion a year.
It's an industry that is very dependent on the weather and the recent mild temperatures are encouraging a flurry of bookings and hopes for a bumper year.
Click below to watch a report by ITV News Anglia's Malcolm Robertson from Southwold in Suffolk
The tourism industry in the East is benefiting from what looks likely to be the driest summer for almost 20 years.
The industry is worth more than £6 billion each year for this region and employs more than 250 thousand people.
Click below to watch Malcolm Robertson's report.
Holidays and short trips away can be expensive but a new report has found a city break in Cambridge will set you back rather more than most.
The travel website Trip Advisor has released a league table, which claims a night's stay for two in the city is more expensive than London - in fact it's the second most expensive city break in the UK.
Cambridge has hit back insisting the city is good value for money and more than worth it.
Click below to watch a report by ITV News Anglia's Tanya Mercer
The start of the school holidays marks the beginning of the peak summer season for our region's tourism industry.
But with the recent high temperatures, are people choosing to stay at home, rather than go abroad this year?
Serena Sandhu looks now at two families taking very different holidays - home, and away.
Tourism experts in East Anglia have said that businesses need to prepare for the possibility of more wet summers to come.
Chris Scargill from Larking Gowen said businesses like Banham Zoo and the new model village at Wroxham are good examples as they have invested in indoor attractions, which won't be at the mercy of the British weather.
He told ITV News Anglia that banks are lending money to business which want to adapt, but the situation is not an easy one. Traditional 'bucket and spade' destinations are most likely to suffer from weather extremes.
He also said that people should look at the day to day forecasts, and not just assume it's all doom and gloom, and that East Anglia still enjoys very dry weather compared to the rest of the UK.
A tourist attraction in Great Yarmouth is to be sold - once auctioneers can work out how much it's worth.
Yesterday's World houses a collection of 150,000 artefacts including wartime memorabilia, a carpenter's workshop, a curiosity shop, silent movie theatre and a general store.
The owners are hoping to preserve the attraction for visitors by selling it as a going concern.
The region's tourism industry has been buoyed by government plans to attract more visitors to Britain.
The aim is to increase overseas visitor numbers by 40m by 2020, creating 200,000 new jobs.
Tourist destinations such as The Broads, Constable country, and Cambridge could be set to benefit.
The region's tourism industry has backed government plans to attract more visitors to Britain.
The Culture Secretary Maria Miller has unveiled a new partnership strategy between public and private sector bodies to boost tourism.
The aim is to increase visitors number by 40 million by 2020, that would bring in an extra £13 billion in foreign money... and create 200,000 new jobs - many in our region.
On a sunny St George's Day the Visit England tourist board want us all to get outside and celebrate England's green and pleasant land.
They've has compiled a list of the 101 things to do in this country before you go even think about holidaying abroad.
People from across the country have been submitting their top experiences but only seven made it onto the list from the Anglia region. Should there be more? Join our Facebook debate.
Click below to watch Luke Farrington's report on what the East of England has to offer:
Visit England has identified 101 places to see in England but only seven are in the East. These are your ideas for must-see attractionsRead the full story ›