X Factor fans queued from 4 o'clock in the morning to catch a glimpse of winner James Arthur when he visited Milton Keynes.
Nearly 500 turned up to a book-signing. His debut single, Impossible, went in at number one this week.
Proceeds will go to children's hospices - including eight in East Anglia.
It's not only the winner James Arthur who is going to benefit from this years X-Factor. East Anglia's Children's Hospices are also going to get some cash.
100% of the profits from James Arthur's song 'Impossible' will go to 50 children's hospitals.
They include three in East Anglia: at Quidenham in Norfolk, Milton in Cambridgeshire and in Ipswich.
It is the first time the X Factor's winner's single will be in aid of a charity. The song has already reached the top of the iTunes chart.
Essex signer Rylan Clark could be about to put his X Factor disappointment behind him with a bid for glory in the Eurovision Song contest. The 24 year old from Stanford le Hope is reportedly interested in representing Great Britain in next year's musical extravaganza in Croatia.
And boyband Union J - whose Jaymi Hensley comes from Luton - are proving so popular they were forced to cancel an appearance this week.
So many fans turned up at the Brent Cross Shopping centre in London it was deemed too dangerous to go ahead.
Former X Factor judge Cheryl Cole makes her return to the show tonight almost two years after her departure, as she becomes a guest mentor helping pal Gary Barlow.
Cole bowed out from the UK X Factor after the 2010 series to take up a short-lived place on the panel of the US version of the show.
She ruled out a return as a judge, but agreed to a temporary comeback helping out Barlow as he took his over 28 category hopefuls to a country pile in Northamptonshire.
She ruled out a return as a judge, but agreed to a temporary comeback helping out Barlow as he took his hopefuls in the over 28 category to a country pile in Northamptonshire.
Boughton House near Kettering was used as Barlow's "House" for the show, which is screened on ITV1 tonight and tomorrow.
Other guest mentors include Tinie Tempah, who teams up with Tulisa Contostavlos, Ne-Yo who accompanies Nicole Scherzinger and Sharon Osbourne who is the sidekick to Louis Walsh.
With this year's X Factor well underway it seems there is a starring role for one the region's stately homes.
Boughton House near Kettering in Northamptonshire is being used by Gary Barlow to pick his group of finalists during the judges houses stage.
Cheryl Cole will also be there after making her return to the series as a mentor.
Dozens of people have been auditioning for the talent show X Factor in Norwich.
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