Four people in the region are diagnosed with skin cancer every week, according to new figures from Cancer Research UK.
The study, released today says that the rates for malignant melanoma in the region - the deadliest form of skin cancer - are higher than average for the UK.
Across Britain rates of malignant melanoma in people in their 50s have more than tripled over the last 30 years**, rising from 7.5 cases of melanoma per 100,000 to 26.6 cases per 100,000.
And the latest available figures show that In the East of England 1,200 people of all ages are diagnosed with malignant melanoma every year and around 220 die from the disease.
If people are diagnosed when the cancer is in the early stages, before it has had a chance to spread around the body, treatment is more likely to be successful.
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This afternoon will see squally showers- these will be occasionally heavy. Becoming very windy later with gales.
Further one in eight expect to be aged between 71 and 80 years when they finally stop work, according to survey.
Starting dry today before further rain or showers blow in. Becoming very windy through the afternoon with gales possible in places.