Four people in the region are diagnosed with skin cancer every week, according to new figures from Cancer Research UK.
The study, released today says that the rates for malignant melanoma in the region - the deadliest form of skin cancer - are higher than average for the UK.
Across Britain rates of malignant melanoma in people in their 50s have more than tripled over the last 30 years**, rising from 7.5 cases of melanoma per 100,000 to 26.6 cases per 100,000.
And the latest available figures show that In the East of England 1,200 people of all ages are diagnosed with malignant melanoma every year and around 220 die from the disease.
If people are diagnosed when the cancer is in the early stages, before it has had a chance to spread around the body, treatment is more likely to be successful.
More top news
Mainly light rain arriving later in the night. On Saturday, mainly cloudy with periods of rain and some bright intervals.
Norwich-based insurance company Aviva has seen a 70% increase in calls and claims for damage since Storm Doris hit.
Storm Doris brought havoc and destruction across the Anglia region almost 30 years on from the Great Storm of 1987.