Four people in the region are diagnosed with skin cancer every week, according to new figures from Cancer Research UK.
The study, released today says that the rates for malignant melanoma in the region - the deadliest form of skin cancer - are higher than average for the UK.
Across Britain rates of malignant melanoma in people in their 50s have more than tripled over the last 30 years**, rising from 7.5 cases of melanoma per 100,000 to 26.6 cases per 100,000.
And the latest available figures show that In the East of England 1,200 people of all ages are diagnosed with malignant melanoma every year and around 220 die from the disease.
If people are diagnosed when the cancer is in the early stages, before it has had a chance to spread around the body, treatment is more likely to be successful.
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There are fears that clifftop homes at risk of toppling into the sea may put off visitors to Hemsby at the start of the tourist season.
Turning cloudy through the evening and overnight. Patchy rain and drizzle will spread in from the north affecting mainly eastern areas.
Anglia Television's longest serving newsreader John Bacon has died at the age of 83.