Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
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Olympic long jumper Greg Rutherford has opened up his back garden to aspiring athletes in Milton Keynes.
This evening will see some heavy thundery showers in places before clearing in the early hours of tomorrow. Lows of 14 deg C (57 deg F).
This afternoon could see some heavy and thundery showers. Away from the showers though some warm sunny spells are likely. Highs of 25 deg C