Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
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Truckfest is back in Peterborough. The two day event sees thousands of people flocking to the East of England Showground.
It will be dry overnight with sunny spells tomorrow before rain and strong winds later in the evening
Anglia Weather: Mostly dry and occasionally sunny