Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
More top news
Norwich City manager Alex Neil has promised to "go back to basics" as he searches for a solution to his team's alarming recent run of form.
Most places dry but cold.
The former Cabinet Minister in Margaret Thatcher's government Lord Tebbit has told ITV News that she would still say 'No no no' to Europe.