Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
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A man suspected to have been armed with a sword has been arrested in Cromer.
Dry and bright for most but there is the outside chance of the odd shower, mainly across northern areas. Feeling fresher than recently.