Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
More top news
Police in Cambridgeshire seized a variety of weapons when they discovered a man growing twelve cannabis plants at a property in Soham.
Suffolk Coastal Council have launched a campaign aimed at clearing up the amount of fishing litter on the coast.
Scientists from this region say work being done here is helping more children than ever before to survive cancer.