Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
More top news
A cloudy end to the day but mostly dry.
A man who stabbed his friend to death in a drunken argument at the victim's home in Rushden has been found guilty of murder.
The gymnast Louis Smith says children benefit hugely from taking part in sport. He spoke out amid concern over falling numbers.