Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
More top news
There will be a few wintry showers tonight but tomorrow will see some sunny spells.
A man from Northamptonshire has begun an epic journey, to walk 5500 miles from his home town of Kettering to Mount Kilimanjaro in Africa.
There's a big change in the race for promotion from the Championship, as Norwich take the advantage after winning the East Anglia Derby.