Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
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A cold day with some icy stretches, especially in the morning. It should stay dry with some good sunny spells.
Clear spells overnight will lead to widespread frost and ice, with a few mist patches by Sunday morning.