Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
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Perhaps a few bright spells, but generally rather cloudy with some showery rain possible at times, especially in the afternoon.
It will cloud over tonight, with the risk of rain on Sunday.
Norwich City Manager Alex Neil admits that his team's hopes of sealing automatic promotion to the Premier League are probably over.