Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
More top news
Hundreds of council workers have gathered in sports centres and town halls across the region to count the votes in the 2016 local elections.
The votes are being counted in 22 councils across the Anglia region in the biggest test of political opinion since the General Election.
Clear skies overnight but remaining frost-free. Another sunny day tomorrow and increasingly warm as we head towards the weekend.