Businesses dependent on tourism are reporting a drop in turnover of 10 to 25 per cent.
However, experts say a recent warm spell, coupled with the success of Team GB, has seen a late surge in holiday spending.
It may be too late though for many businesses which are feeling the effects of prolonged bad weather, and people staying at home to watch the Olympics.
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Today will be cloudy with rain, some of it heavy at times and cold overnight.
Cloudy and breezy, with persistent and occasionally heavy rain. This rain may stick in the east, western areas may see some late brightness.
Cloudy with more rain. This rain will become increasingly heavy and persistent during the early hours to give a wet start to Sunday