Former England footballer Gordon Banks, Sir Michael Parkinson and broadcaster Fiona Phillips have relived their heartbreaking personal experiences with dementia to inspire the nation to reduce the stigma about the condition.
They're part of a Department of Health campaign to encouraging people who think they have any symptoms of the condition to seek medical advice.
The three-month project has been launched on World Alzheimer's Day.
More top news
A 16-year-old motorcyclist has been seriously hurt after he ran into a rope tied between trees across a path in St Neots
Police have released an E fit after a woman runner was attacked on the riverbank in Nazeing in Essex
Essex fire crews spent most of the evening tackling a fierce fire in a thatched cottage at Langham near Colchester