Former England footballer Gordon Banks, Sir Michael Parkinson and broadcaster Fiona Phillips have relived their heartbreaking personal experiences with dementia to inspire the nation to reduce the stigma about the condition.
They're part of a Department of Health campaign to encouraging people who think they have any symptoms of the condition to seek medical advice.
The three-month project has been launched on World Alzheimer's Day.
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After a mostly dry start with some sunny spells, but thickening cloud and scattered showers will spread from the west later.
The region is still recovering after a battering by winds of up to 75 miles an hour and the disruption is set to continue until tomorrow.
Cambridgeshire police have been criticised by a coroner over the handling of the death of a pensioner in her home in Wisbech.