Former England footballer Gordon Banks, Sir Michael Parkinson and broadcaster Fiona Phillips have relived their heartbreaking personal experiences with dementia to inspire the nation to reduce the stigma about the condition.
They're part of a Department of Health campaign to encouraging people who think they have any symptoms of the condition to seek medical advice.
The three-month project has been launched on World Alzheimer's Day.
More top news
Showers dying out during this evening to leave a dry night with some long clear spells leading to a frost by morning. Lows -1 deg C
A protest march has been held in Huntingdon over plans to merge two local hospitals to save money.
A protest march has taken place in Huntingdon over plans which could see Hinchingbrooke Hospital merge with Peterborough City Hospital