Former England footballer Gordon Banks, Sir Michael Parkinson and broadcaster Fiona Phillips have relived their heartbreaking personal experiences with dementia to inspire the nation to reduce the stigma about the condition.
They're part of a Department of Health campaign to encouraging people who think they have any symptoms of the condition to seek medical advice.
The three-month project has been launched on World Alzheimer's Day.
More top news
A rescued bull terrier was found to have more than 50 shot gun pellets and the crown from a tooth embedded in his face.
A dry night with clear skies will leave to frost and fog patches overnight.
A murder investigation has been launched after the discovery of a body in Milton Keynes.