A new study, partly carried out at the Cambridge Research Institute, says men's lifetime risk of developing cancer is set to reach one in two in the UK by 2027.
Cancer Research UK** is launching a new awareness and fundraising campaign with a TV advert that will go live on Boxing Day.**
The ad features Jason Carroll from the Cambridge Research Institute, and can be viewed here: http://www.youtube.com/watch?v=jWuyPi_nuJE&feature=youtu.be
Women's lifetime cancer risk is also increasing and is predicted to rise from 40 to 44 out of every 100 women by 2027.**
The projected increase is largely due to the fact that people are living longer and cancer is predominantly a disease of old age. But thanks to research, survival rates have doubled in the past 40 years and more people in East Anglia are now beating the disease than ever before. **
More top news
Ukip has responded to the resignation of its only MP, Douglas Carswell, by suggesting he quit before he was kicked out.
A mostly warm afternoon but a fresh easterly breeze will bring a noticeably cooler feel along eastern coasts. Highs of 15 deg C (59 deg F).
ITV News Anglia's Political Correspondent Emma Hutchinson asks what next for UKIP after Douglas Carswell quits the party?