As many as 25,000 people were reported missing in the east last year.
Anglia News has spoken to one woman filled with anguish and fear for her missing father.
Ann Hawker from Hertfordshire's 88 year old father Gwyn Morris went missing from his care home two weeks ago.
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Lifeguards at Sea Palling where a swimmer died after getting caught in a rip-current, remind people to always swim at life-guarded beaches.
It will become cloudy this evening with a chance of showers arriving from the west. Lows of 15 deg C.
It's going to be another dry day with plenty of sunny spells and feeling humid. Highs of 27 deg C.