Department stores across the East have said sales this Christmas have been the best ever with takings up considerably despite the economic downturn.
It was a gloomy start to December for retailers, but the last week has provided a much-needed boost before what experts say will be an 'ongoing endurance test' in 2013.
Saturday 22nd December was dubbed 'The Big One'. Thought to be the day many of us will make a last minute dash to the shops.
With just three shopping days to go until Christmas the costs are mounting as we stock up on food, drink and presents.