We've seen the immediate fallout of the icy weather, but there could also be long-term implications for the economy.
Here in the East, the snow's come on top of a disappointing December for our shops - they had a 7 percent drop in footfall, compared to last year.
And in the midst of recession, the cold snap's delivered another blow for many businesses in the region.
The RSPB is urging people to help birds this winter by putting out food and fresh water.
Feeding wild birds throughout winter is vital, but one Norfolk wildlife reserve owner has gone further by hand-feeding a tiny robin.
The MP for Colchester Sir Bob Russell has questioned widespread school closures because of the snow.