The long and probably bitter campaign leading up to the next General Election may have begun right here in the East of England.
Ed Miliband chose Bedford as the setting today for his first major policy announcements.
The Labour Leader wants to see the reintroduction of the 10p tax band which was famously scrapped under former Labour PM Gordon Brown. And funding for it. would come in the form of a new "mansion tax."
Click below to watch Elodie Harper's report and reaction from Westminster from ITV News Anglia's political correspondent Emma Hutchinson:
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