Psychologists at the University of Cambridge say they can now accurately predict details of our personalities based simply on what we say we like on Facebook.
After analysing nearly 60,000 samples researchers achieved more than 80 percent accuracy in working out areas of our lives including race, religion, sexuality and politics.
Click below to watch a report by ITV Anglia's Matthew Hudson:
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Lifeguards at Sea Palling where a swimmer died after getting caught in a rip-current, remind people to always swim at life-guarded beaches.
It will become cloudy this evening with a chance of showers arriving from the west. Lows of 15 deg C.
It's going to be another dry day with plenty of sunny spells and feeling humid. Highs of 27 deg C.