There's concern for the region's tourism industry as forecasters predict the cold weather will continue over Easter and beyond.
The double bank holiday weekend's considered the start of the tourist season but with temperatures remaining firmly below the seasonal average there are fears people will stay away from our coastal resorts and outdoor attractions.
Click below to watch a report from ITV News Anglia's Serena Sandhu:
More top news
The Duchess of Cambridge has praised the "amazing and life-changing" work of children's hospices in a touching and personal letter.
Cloudy, coastal drizzle later tonight. Breezy near the coast
Fine and dry with sunny spells. Breezy near the coast.