There's concern for the region's tourism industry as forecasters predict the cold weather will continue over Easter and beyond.
The double bank holiday weekend's considered the start of the tourist season but with temperatures remaining firmly below the seasonal average there are fears people will stay away from our coastal resorts and outdoor attractions.
Click below to watch a report from ITV News Anglia's Serena Sandhu:
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It will brighten up this afternoon with some sunshine in places. However, as temperatures rise, a few sharp showers will break out.