There's concern for the region's tourism industry as forecasters predict the cold weather will continue over Easter and beyond.
The double bank holiday weekend's considered the start of the tourist season but with temperatures remaining firmly below the seasonal average there are fears people will stay away from our coastal resorts and outdoor attractions.
Click below to watch a report from ITV News Anglia's Serena Sandhu:
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Mostly dry over the next few days with temperatures on the rise.
A £10m pound scheme to tackle flash flooding in Norwich begins today.
Tonight will be chilly with lows of 3 deg C ( 37 deg F ) but tomorrow will be generally fine and sunny.