There's concern for the region's tourism industry as forecasters predict the cold weather will continue over Easter and beyond.
The double bank holiday weekend's considered the start of the tourist season but with temperatures remaining firmly below the seasonal average there are fears people will stay away from our coastal resorts and outdoor attractions.
Click below to watch a report from ITV News Anglia's Serena Sandhu:
More top news
The granite sea defences at Happisburgh in Norfolk are being moved a hundred yards back to protect cliffs from the tide.
Four people have today been convicted of the serious child sexual abuse and cruelty of children.
People across the East are being warned not to attempt clearing giant hogweed and other invasive plants without professional advice.