The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
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Hundreds of council workers have gathered in sports centres and town halls across the region to count the votes in the 2016 local elections.
The votes are being counted in 22 councils across the Anglia region in the biggest test of political opinion since the General Election.
Clear skies overnight but remaining frost-free. Another sunny day tomorrow and increasingly warm as we head towards the weekend.