The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
Click here for the latest Anglia Weather forecast
More top news
Cloud will thicken from the west today but some sunshine will remain for the east
The Duchess of Cambridge met with foster carers from Essex last night at the Fostering Network’s Annual Fostering Excellence Awards.
The Eagles of Death Metal want to be the first to play the Bataclan when it reopens, the lead singer has said in an emotional interview.