The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
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A mostly dry start, with sunny spells. However this is likely to lead to heavy and possibly thundery showers later. Highs of 24 deg C
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This evening will see some heavy thundery showers in places before clearing in the early hours of tomorrow. Lows of 14 deg C (57 deg F).