The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
Click here for the latest Anglia Weather forecast
More top news
The mother of missing RAF gunner Corrie McKeague is in the Suffolk town of Bury St Edmunds to retrace her son's last known steps
A qualified mechanic from Kettering is asking for her local community to get behind her bid to reach the Miss England semi-finals.
Rather cloudy at first with a few spots of rain. Brightening up through the morning with sunny spells for all by the afternoon.