The Visit East Anglia tourism organisation is hoping visitors make spur-of-the-moment decision to come to the region this Easter despite the chilly weather.
Keith Brown says there are a lot of reasons to visit East Anglia where your want adventure or cultural breaks.
There are 20 million people within two-hours drive of the region.
Despite the poor weather Mr Brown says the figures coming through from tourism businesses are 'pretty positive and the outlook is quite strong'.
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Breezy with a few showers at first but for most it will be a dry day with bright and sunny spells.
Winds will strengthen overnight and showery outbreaks of rain will spread in from the west.
The redevelopment of a stately home in Northamptonshire that was destroyed by fire is causing concern in the neighbouring village.