Easter usually marks the beginning of the tourist season across East Anglia but with the cold temperatures set to continue through the bank holiday weekend there are concerns businesses in the region could suffer.
Thousands of people are preparing to head abroad for the Easter break in search of warmer weather. Stansted airport is expecting 220,000 passengers over the long weekend.
Click below to watch a report from ITV Anglia's Serena Sandhu from Stansted.
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Dry with long periods of strong sunshine. Becoming very warm, but it will be cooler along the coast due to the southeasterly breeze.
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